Misión
Cross-Sell on the Web Extended
1 Misión
6 Módulos
8 Retos
13 horas 20 minutos
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
Disponible en la siguiente misión:
Cross-Sell on the Web
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Misión
Cross-Sell on the Web
7 Módulos
8 Retos
6 horas 30 minutos
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Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
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Módulo
Business use case: Cross-sell on the web extended
1 Tema
15 minutos
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Creating and understanding decision strategies
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Módulo
Creating and understanding decision strategies
4 Temas
1 h 10 minutos
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Creating a decision strategy
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Reto
Creating a decision strategy
3 Tareas
25 minutos
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As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label action with the lowest printing cost. A set...
Testing a decision strategy
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Reto
Testing a decision strategy
3 Tareas
25 minutos
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A decision strategy that produces the next-best-label action is set up in the application. The purpose of the decision strategy is to select the label...
Creating engagement strategies using customer credit score
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Módulo
Creating engagement strategies using customer credit score
4 Temas
45 minutos
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
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Reto
Building a scorecard to calculate the credit score
2 Tareas
10 minutos
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U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...
Using a scorecard for group-level suitability
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Reto
Using a scorecard for group-level suitability
3 Tareas
15 minutos
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
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Reto
Using a scorecard for action-level suitability
3 Tareas
20 minutos
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Creating eligibility rules using customer risk segments
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Módulo
Creating eligibility rules using customer risk segments
1 Tema
15 minutos
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Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...
Creating customer risk segments using a decision table
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Reto
Creating customer risk segments using a decision table
5 Tareas
25 minutos
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer's credit score to determine...
Leveraging predictive models
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Módulo
Leveraging predictive models
3 Temas
25 minutos
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...
Leveraging a churn prediction
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Reto
Leveraging a churn prediction
2 Tareas
25 minutos
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U+ Bank uses AI to determine which credit card offers to show to customers on its website. The bank wants to reduce the number of clients that leave...
Creating parameterized predictors using a sub strategy
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Módulo
Creating parameterized predictors using a sub strategy
1 Tema
15 minutos
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Use a sub strategy component to execute a strategy in a different strategy. It builds the connection between strategies, accesses a specific component...
Using model scores as predictors
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Reto
Using model scores as predictors
4 Tareas
10 minutos
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U+ Bank is implementing cross-selling of its credit cards on the web by using Pega Customer Decision Hub™. To further enhance the predictive power of...
