Misión
Pega Customer Decision Hub Foundation
3 Módulos
4 Retos
2 horas 35 minutos
Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the right action during every customer interaction. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. Learn how to use Next-Best-Action Designer to deliver the Next-Best-Action — a decisioning approach that makes customer interactions more relevant for the customer and more valuable to the business.
One-to-one customer engagement
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Módulo
One-to-one customer engagement
3 Temas
30 minutos
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Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
Next best action in omnichannel environments
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Módulo
Next best action in omnichannel environments
2 Temas
25 minutos
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Pega’s omni-channel AI delivers the right action at every customer touch by crunching millions of data points in real-time.
Learn how you can use...
Exploring cross-sell on the web
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Reto
Exploring cross-sell on the web
3 Tareas
20 minutos
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U+ Bank recently completed a project where customers who log in to their account page see credit card offers.
After login to the U+ Bank website...
Enabling an action
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Reto
Enabling an action
3 Tareas
5 minutos
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U+ Bank recently completed a project in which customers who log in to their account page on the website see credit card offers.
Upon logging in to...
Arbitrating between actions
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Módulo
Arbitrating between actions
3 Temas
35 minutos
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After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs...
Prioritizing actions using AI
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Reto
Prioritizing actions using AI
4 Tareas
20 minutos
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When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by the...
Prioritizing actions with business levers
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Reto
Prioritizing actions with business levers
4 Tareas
15 minutos
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The U+ Bank business team now understands how arbitration works when it uses only AI for prioritization.
However, the business occasionally needs to...
