Misión
Pega Customer Decision Hub Foundation
4 Módulos
5 Retos
3 horas 45 minutos
Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the right action during every customer interaction. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. Learn how to use Next-Best-Action Designer to deliver the Next-Best-Action — a decisioning approach that makes customer interactions more relevant for the customer and more valuable to the business. Discover how to optimize your Next-Best-Action strategy by using Impact Analyzer, Scenario Planner and Value Finder.
One-to-one customer engagement
-
Módulo
One-to-one customer engagement
3 Temas
25 minutos
-
Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
Next best action in omnichannel environments
-
Módulo
Next best action in omnichannel environments
2 Temas
25 minutos
-
Omnichannel AI in Pega Customer Decision Hub™ delivers the right action at every customer interaction by crunching millions of data points in real...
Exploring next-best-action in a contact center
-
Reto
Exploring next-best-action in a contact center
3 Tareas
25 minutos
-
U+ Bank recently completed a project in its Pega Customer Decision Hub™ application for a contact center where customers who call the contact center...
Exploring cross-sell on the web
-
Reto
Exploring cross-sell on the web
3 Tareas
20 minutos
-
U+ Bank recently completed a project where customers who log in to their account page see credit card offers.
After login to the U+ Bank website...
Arbitration fundamentals
-
Módulo
Arbitration fundamentals
2 Temas
30 minutos
-
After applying engagement policy rules, a customer might still qualify for more than one action. Learn how every Next-Best-Action weighs customer...
Prioritizing actions using AI
-
Reto
Prioritizing actions using AI
4 Tareas
20 minutos
-
When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by the...
Optimizing your next-best-action strategy
-
Módulo
Optimizing your next-best-action strategy
3 Temas
30 minutos
-
Learn how to check the health of Pega Customer Decision Hub™ and improve the effectiveness of your next best actions.
Impact Analyzer, Scenario...
Analyzing the impact of applying business levers
-
Reto
Analyzing the impact of applying business levers
2 Tareas
20 minutos
-
U+ Bank is cross-selling on the web by presenting various credit cards to its customers. Last year the business decided to boost the Credit Cards...
Analyzing the impact of applying engagement policies
-
Reto
Analyzing the impact of applying engagement policies
2 Tareas
20 minutos
-
U+ Bank is currently cross-selling on the web by presenting various credit cards to its customers. The business wants to present more personalized...
