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Módulo

Defining customer engagement policies

3 Temas

40 minutos

 Visible to: All users
Principiante Pega Customer Decision Hub 8.6 Inglés

Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a customer. As a result of engagement rules, customers will see only those offers that the organization believes they should be exposed to.

Después de completar este módulo, podrá hacer lo siguiente:

Define engagement policy conditions in Next-Best-Action Designer at the action group level
Define engagement policy conditions at the action level
Differentiate between eligibility, applicability, and suitability conditions
Conduct persona test for customer personas with specific characteristics to evaluate the next-best-action strategy results

Practique lo que ha aprendido en los siguientes Retos:

Loading actions and treatments from file v4 Defining customer engagement policies v4 Creating persona test cases v3

Disponible en la siguiente misión:

Cross-Sell on the Web v3

Topics

Customer engagement policies

10 minutos

Defining eligibility, applicability, and suitability rules

10 minutos

Testing next-best-action configuration with persona testing

15 minutos

Cuestionario del módulo

5 minutos

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