Mission
Cross-Sell on the Web Extended
1 Mission
7 Modules
10 Défis
15 heures 30 mins
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
Disponible dans la mission suivante :
Cross-Sell on the Web
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Mission
Cross-Sell on the Web
6 Modules
8 Défis
6 heures 15 mins
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Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
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Module
Business use case: Cross-sell on the web extended
1 Rubrique
15 mins
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Creating and understanding decision strategies
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Module
Creating and understanding decision strategies
4 Rubriques
1h 10 mins
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Creating a decision strategy
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Défi
Creating a decision strategy
3 Tâches
25 mins
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As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label action with the lowest printing cost. A set...
Testing a decision strategy
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Défi
Testing a decision strategy
3 Tâches
25 mins
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A decision strategy that produces the next-best-label action is set up in the application. The purpose of the decision strategy is to select the label...
Creating engagement strategies using customer credit score
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Module
Creating engagement strategies using customer credit score
4 Rubriques
45 mins
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
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Défi
Building a scorecard to calculate the credit score
2 Tâches
15 mins
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U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...
Using a scorecard for group-level suitability
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Défi
Using a scorecard for group-level suitability
3 Tâches
20 mins
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
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Défi
Using a scorecard for action-level suitability
3 Tâches
25 mins
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Creating eligibility rules using customer risk segments
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Module
Creating eligibility rules using customer risk segments
1 Rubrique
15 mins
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Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...
Creating customer risk segments using a decision table
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Défi
Creating customer risk segments using a decision table
5 Tâches
35 mins
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer's credit score to determine...
Leveraging predictive models
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Module
Leveraging predictive models
3 Rubriques
25 mins
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...
Leveraging a churn prediction
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Défi
Leveraging a churn prediction
3 Tâches
25 mins
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U+ Bank implements Customer Decision Hub™ to determine which credit card offers to show to customers on its website. As part of the implementation...
Creating parameterized predictors using a sub strategy
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Module
Creating parameterized predictors using a sub strategy
1 Rubrique
15 mins
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Use a sub strategy component to execute a strategy in a different strategy. It builds the connection between strategies, accesses a specific component...
Using model scores as predictors
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Défi
Using model scores as predictors
4 Tâches
15 mins
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U+ Bank is implementing cross-selling of its credit cards on the web by using Pega Customer Decision Hub™. To further enhance the predictive power of...
Defining and creating customer journeys
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Module
Defining and creating customer journeys
2 Rubriques
30 mins
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Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just...
Defining and creating a Customer Journey
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Défi
Defining and creating a Customer Journey
4 Tâches
25 mins
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U+ Bank wants to increase the number of mortgage applications from qualified customers. On top of that, the bank also wants to create a mental map of...
Creating an entry criteria strategy for customer journeys
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Défi
Creating an entry criteria strategy for customer journeys
6 Tâches
1h
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U+ Bank wants to create more sophisticated entry criteria for the Discover and Apply for a Mortgage customer journey. One of the business requirements...