ミッション
Cross-Sell on the Web Extended
1 ミッション
7 モジュール
10 チャレンジ
15 時間 30 分
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
このモジュールは、下記のミッションにも含まれています。
Cross-Sell on the Web
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ミッション
Cross-Sell on the Web
6 モジュール
8 チャレンジ
6 時間 15 分
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Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
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モジュール
Business use case: Cross-sell on the web extended
1 トピック
15 分
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Creating and understanding decision strategies
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モジュール
Creating and understanding decision strategies
4 トピック
１時間 10 分
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Creating a decision strategy
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チャレンジ
Creating a decision strategy
3 タスク
25 分
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As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label action with the lowest printing cost. A set...
Testing a decision strategy
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チャレンジ
Testing a decision strategy
3 タスク
25 分
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A decision strategy that produces the next-best-label action is set up in the application. The purpose of the decision strategy is to select the label...
Creating engagement strategies using customer credit score
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モジュール
Creating engagement strategies using customer credit score
4 トピック
45 分
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
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チャレンジ
Building a scorecard to calculate the credit score
2 タスク
15 分
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U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...
Using a scorecard for group-level suitability
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チャレンジ
Using a scorecard for group-level suitability
3 タスク
20 分
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
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チャレンジ
Using a scorecard for action-level suitability
3 タスク
25 分
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Creating eligibility rules using customer risk segments
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モジュール
Creating eligibility rules using customer risk segments
1 トピック
15 分
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Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...
Creating customer risk segments using a decision table
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チャレンジ
Creating customer risk segments using a decision table
5 タスク
35 分
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer's credit score to determine...
Leveraging predictive models
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モジュール
Leveraging predictive models
3 トピック
25 分
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...
Leveraging a churn prediction
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チャレンジ
Leveraging a churn prediction
3 タスク
25 分
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U+ Bank implements Customer Decision Hub™ to determine which credit card offers to show to customers on its website. As part of the implementation...
Creating parameterized predictors using a sub strategy
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モジュール
Creating parameterized predictors using a sub strategy
1 トピック
15 分
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Use a sub strategy component to execute a strategy in a different strategy. It builds the connection between strategies, accesses a specific component...
Using model scores as predictors
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チャレンジ
Using model scores as predictors
4 タスク
15 分
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U+ Bank is implementing cross-selling of its credit cards on the web by using Pega Customer Decision Hub™. To further enhance the predictive power of...
Defining and creating customer journeys
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モジュール
Defining and creating customer journeys
2 トピック
30 分
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Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just...
Defining and creating a Customer Journey
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チャレンジ
Defining and creating a Customer Journey
4 タスク
25 分
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U+ Bank wants to increase the number of mortgage applications from qualified customers. On top of that, the bank also wants to create a mental map of...
Creating an entry criteria strategy for customer journeys
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チャレンジ
Creating an entry criteria strategy for customer journeys
6 タスク
１時間
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U+ Bank wants to create more sophisticated entry criteria for the Discover and Apply for a Mortgage customer journey. One of the business requirements...