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モジュール

Adaptive models

5 トピック

55 分

Pega Customer Decision Hub 8.8
Visible to: All users
初級 Pega Customer Decision Hub 8.8 英語

Online, adaptive models play a crucial part in Pega Customer Decision Hub™ next-best-action decision strategies. These models drive the predictions for the likelihood of a customer accepting an action. Customer Decision Hub uses AI to arbitrate between the offers for which a customer is eligible. Learn how AI-driven arbitration works.

Additionally, learn which predictor types you can use and how to add predictors to an adaptive model configuration.

このモジュールを完了したら、以下の目的を達成できるようになります。

Describe how AI uses customer behavior to calculate propensity
Explain how arbitration works
Configure additional potential predictors for an adaptive model
Understand the advanced configurations of adaptive models that determine the selection and binning of predictors

このモジュールで学習したことは、下記のチャレンジで実践できます。

Adding predictors to an adaptive model v7

このモジュールは、下記のミッションにも含まれています。

AI for 1:1 Customer Engagement v2

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