Misión
1:1 Customer Engagement Optimization
6 Módulos
5 Retos
4 horas 15 minutos
Learn how to run simulations to help business users understand the impact of changes on the decision management framework. Simulations enable you to derive valuable intelligence that can help improve business decision-making. For example, test your engagement policies against a set of customers to run and use different simulations that improve the performance and ethicality of your next-best-action strategy.
Optimizing 1:1 customer engagement overview
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Módulo
Optimizing 1:1 customer engagement overview
1 Tema
15 minutos
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Familiarize yourself with the various simulations used in one-to-one customer engagement to understand the effect of business change and analyze the...
Analyzing customer distribution using Pega Value Finder
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Módulo
Analyzing customer distribution using Pega Value Finder
2 Temas
20 minutos
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Learn how Pega Value Finder can be used to discover areas of improvement in the next-best-action strategy and adjust the engagement policies to create...
Analyzing customer distribution using Pega Value Finder
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Reto
Analyzing customer distribution using Pega Value Finder
3 Tareas
30 minutos
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers.
They want to run a value finder simulation in Pega...
Testing engagement policy conditions using audience simulation
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Módulo
Testing engagement policy conditions using audience simulation
2 Temas
25 minutos
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Learn how to improve the performance of your next-best-action strategy by testing the configuration of engagement policies against a set of customers.
Testing engagement policy conditions using an audience simulation
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Reto
Testing engagement policy conditions using an audience simulation
4 Tareas
15 minutos
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers.
They want to use Pega Customer Decision Hub™ to run...
Analyzing the results of simulations using reports
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Módulo
Analyzing the results of simulations using reports
2 Temas
20 minutos
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Learn how to unit test a strategy using distribution test simulation. Analyze the simulation reports to understand the impact of creating or updating...
Analyzing results of a simulation using reports
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Reto
Analyzing results of a simulation using reports
3 Tareas
10 minutos
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers.
The bank wants to run a distribution test simulation...
Detecting unwanted bias
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Módulo
Detecting unwanted bias
2 Temas
30 minutos
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Learn how to detect unwanted bias in engagement policy conditions and avoid discrimination while keeping the business requirements and regulations in...
Detecting unwanted bias in engagement policy conditions
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Reto
Detecting unwanted bias in engagement policy conditions
7 Tareas
15 minutos
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers.
The bank wants to run an ethical bias simulation in...
Analyzing the effect of business changes using Pega Scenario Planner
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Módulo
Analyzing the effect of business changes using Pega Scenario Planner
2 Temas
25 minutos
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Learn how Scenario Planner allows you to easily simulate “what-if” scenarios to accurately forecast results, optimize strategies to meet specific...
Analyzing simulation results using Scenario Planner
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Reto
Analyzing simulation results using Scenario Planner
6 Tareas
30 minutos
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers in Pega Customer Decision Hub™.
The bank wants to...
