Pega Scenario Planner

Scenario planner allows you to easily simulate “what-if” scenarios so you can accurately forecast results, optimize strategies to hit specific goals, and explore the potential trade-offs of each option.

Scenario planner enables users to analyze simulation runs to determine how close the results will be to meeting expected targets. Using scenario planner you can browse the results of past next-best-action audience simulations on one page and compare them to real outcomes in a simple, transparent interface. Also, you can view the results for all issues and groups or drill down to the details of a single action and channel. This is particularly useful when planning new changes or optimizing existing parameters.

Scenario planner also estimates the value that the subsequent next-best-action run will create using its current configuration. For example, you can observe whether prioritizing a specific action by increasing its business weight will result in increased revenue.