Pega's application offerings
Pega's application offerings
Pega offers two categories of applications:
- Customer engagement applications
- Industry applications
Customer engagement applications include Pega Customer Service, Pega Marketing, and Pega Sales Automation. The Customer Decision Hub centralizes all customer engagement activities and provides intelligent customer interactions, regardless of channel or application.
The industry applications provide solutions for:
- Communications
- Media & Entertainment
- Energy & Utilities
- Financial Services
- Government
- Healthcare & Life Sciences
- Insurance
- Manufacturing & High Tech
- Automotive
In some cases, the customer engagement applications intersect with an industry solution. For example, Customer Service for Financial Services and Pega Marketing for Financial Services are both customer engagement applications with a focus on the Financial Services industry.
Tip: For business context of what each customer engagement and industry application provides, see the Products page on pega.com.
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