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モジュール

Defining customer engagement policies

Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a customer. As a result of engagement rules, customers will see only those offers that the organization believes they should be exposed to.

このモジュールを完了したら、以下の目的を達成できるようになります。

Define engagement policy conditions in Next-Best-Action Designer at the action group level
Define engagement policy conditions at the action level
Differentiate between eligibility, applicability, and suitability conditions
Conduct persona test for customer personas with specific characteristics to evaluate the next-best-action strategy results

このモジュールで学習したことは、下記のチャレンジで実践できます。

Loading actions and treatments from file v5 Defining customer engagement policies v5 Creating persona test cases v4

このモジュールは、下記のミッションにも含まれています。

Cross-Sell on the Web v5

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